WEEK 9
In this week we discussed about the client details and we planned our action for the further process. This class we had a meeting in a breakout room, where we shared our ideas and the final concept with ma’am and explained her the plan of action.
Our concept was more metaphorical and reference driven. The concept comprises of two parts, the first one was a reference to ‘diversity’ which explained the difference in the style quotient, fashion choices and body shapes. This was represented using ‘pizza’ as a symbol, just like a pizza has different elements and toppings on it, in the same way all of our clients stand for something different and that explains the diversity.
The next is the ‘ judgment’ that is passed by the society based on the choice of your clothing, no matter what you wear the society still judges you. Hence here we tried to celebrate individuality, where ‘eat what you want, wear what you want, and be what you want.’ “YOU DO YOU”.
After discussing it with ma’am we came to the conclusion that this concept needs to be brought to justice and represented in a way that it deserves.
We’ll try our best to come up iterations and looks that would represent our concept and our styling in their best version possible.
